Works

Samsung España – “MERCURIO RETOGRADO” (2024)

Casting by Zerek Casting

For this humorous and dynamic commercial by Samsung España and Be a Lion, Zerek Casting led the full casting process, selecting a range of expressive, relatable talents to bring everyday chaos to life—with a technological twist.

The campaign showcases funny, exaggerated situations where things go unexpectedly wrong—until Samsung’s AI-powered devices step in to save the day. Our mission was to cast individuals with strong facial expressiveness, comic timing, and a natural presence that feels real yet cinematic.

We worked with both experienced performers and street profiles, ensuring the final selection aligned perfectly with the campaign’s fresh, lighthearted tone while staying grounded in authenticity.