Works

Zerek Casting proudly led the casting direction for Lyuocheng’s Spring/Summer 2024 campaign in Paris. This season, the campaign explores the theme of restriction and rebellion, centered around the imagery of individuals wearing ankle monitors—challenging societal perceptions of freedom, control, and personal identity.

The casting process focused on individuality, diversity, and a bold reinterpretation of contemporary beauty, ensuring that each model brought a unique presence to the campaign. Through a meticulous selection process, we assembled a cast that complemented Lyuocheng’s experimental designs, seamlessly blending fashion with raw attitude.