GO GETTER – ABHIR
ZEREK CASTING was in charge of finding and casting a real Indian family based in Madrid for GO GETTER, the official music video by Spanish rapper Abhir. The video blends personal storytelling with sharp visuals and fast-paced energy, offering an emotional and cultural portrait rooted in the artist’s identity.
For this project, we conducted hyper-targeted street casting to locate Indian performers with a natural, intergenerational dynamic — prioritizing authenticity and chemistry over acting experience. The result is a genuine representation of family, tradition and community within a modern urban context.
The casting was key to grounding the video’s emotional tone, adding layers of identity and belonging to a project that balances intensity with vulnerability.
